IT’S OFFICIAL : ZEEKIT X ASOS
We’ve been cooking up a surprise over at Zeekit for the past couple of months - and due to some excited shoppers on Twitter, the cat’s out of the bag! We are VERY thrilled to announce Zeekit’s collaboration with ASOS!
Here’s the backstory: We were approached by Asos a little while ago to figure out a way, using Zeekit’s virtual try-on technology, to offer Asos shoppers better way understand how their clothes will fit in real life. The easiest way to do this is to show different sized models wearing each product - but instead of shooting multiple models for each product, using our algorithms to virtually dress up the models, saving Asos time and money.
We started by taking a limited number of products on the Asos UK site - 400 to be exact - for this multi-model product dress-up, to test out the experience and work out any kinks in the process before rolling out the experience on a larger scale. So with no announcement or hoopla, Asos added the additional Zeekit model simulations to their product pages, and the results have been quite exciting!
Soon after the model additions, some avid Asos shoppers noticed that the site was showing certain products on different models, applauding the mega online retailer for their body diversity and inclusivity on Twitter.
Quickly, Asos jumped to respond that they’ve been working with Zeekit to use AR to revolutionize the shopping experience. Then, the story was picked up by sites like Cosmopolitan and PopSugar, who all commended Asos for its effort towards offering better shopping experiences by using innovative solutions like Zeekit.
And with that, the secret’s out! With such positive reactions in these initial stages of our partnership, we are excited to continue this project throughout the Asos site and on the app. So stay tuned for update on our Asos collab, plus new experiences like these that we’ll be banging out with other sites and retailers!